Sandeep Maheshwari, a name reverred in the motivational industry has started a new business venture with his wife by the name of ‘PRAO’, a direct to Consumer business where they sell Anti-Tarnish (Anti-allergic) fashion jwelleries.

Maheswari revealed about his new business venture in his latest video on Youtube which he started in 2024. He opines that his wife is actually the brainchild of this new venture and that he joined in much later after the business expanded.

The duo initially started by importing the designs from China and reselling it. After witnessing a great response from nearly 1 Lakh customers, they brainstormed the idea of making the business 100% Made in India, with the aim to provide fair compensation to Indian artisans while ensuring that Indian public receive top quality products at a much lower price than the same imported from China.

Maheshwari claims that the same products are being sold to Indian customers in the expensive price range of Rs 1500 – 2000 due to the layers of middlemen like dealers, distributors, wholesalers, and retailers while their business Prao sells them at around Rs 200 pricing. This he opines is possible because their business is purely Direct to Consumer.

The business is also offering a three month warranty for plating, which Maheshwari cliams that is not available anywhere.

Maheshwari reveals that the venture is also open to B2B deals as their products come at a very affordable pricing.

As per the website, the business mainly deals in jewelleries of Necklaces, Rings, Earrings and Bracelets.

Go Viral, Get Paid: Maheshwari’s ₹5,000 Challenge for Content Creators

Maheshwari has laid down an offer for social media content creators who are willing to make unbiased reviews that fetches atleast 50,000 views on any platform. A cash price of Rs 5,000 will be awarded to such creators.

Has Sandeep Maheshwari left Motivational Industry?

Maheshwari’s appearance on his usually Youtube channel has diminished significantly after the feud between him and Vivek Bindra. Sandeep Maheswari is widely known for his ImageBazaar venture which provides stock images to businesses.

At the time when the controvery between the two, Vivek Bindra alleged that Sandeep Maheshwari wants to enter in the business coaching industry as his ImageBazaar venture is seeing steep decline due to AI innovations.